Read online Design and Art Direction

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Author: Edward Booth- Clibborn
Published Date: 01 Oct 1977
Publisher: HarperCollins Distribution Services
Book Format: Hardback::308 pages
ISBN10: 0233969330
ISBN13: 9780233969336
Publication City/Country: United Kingdom
Dimension: 220x 290mm
Download Link: Design and Art Direction
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D&AD represents global creative, design and advertising communities and Designed Wieden + Kennedy's global creative director Richard Turley, the book Design and Art Direction. "to inform, educate and inspire those who work in and around the creative industries. It gets more confusing when I try to define my line of work since what follows is often a request to explain the difference between graphic design and art direction. Another myth is that art directors generally work in above-the-line advertising while graphic designers work in The two roles differ in that the designer is more concerned with execution, while the art director is concerned with the strategy behind that execution. Design is the how. It's the foundation of all communication, the process and production of typography, color, scale, and placement. Art direction is the why.

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